COVID-19 pandemic roles on consumer behaviour towards sustainable transitions: a retail industry survey

In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.

Buy Now or Regret Later: Social Media-Induced Panic Buying of Medical Supplies during Covid-19

A huge body of research analyzed panic buying during the pandemic;however, there is a dearth of studies scrutinizing social media triggering panic buying of drugs and medical supplies. This study assesses the impact of social media on panic buying of drugs and medical supplies during COVID-19. An online survey was conducted in the Delhi-NCR region (India) using a 5-point Likert scale questionnaire. The data were collected from the respondents (N = 250) who were youngsters considering their pivotal role in the battle against COVID-19. Regression analysis in SPSS was used to process the data. The results manifested a strong impact of social media on buying behavior during COVID-19. Perceived scarcity (p =.000), perceived quality (p =.000), perceived cost (p =.000) of medical supplies, and fear-of-missing-out (p =.000) were found to strongly influence panic buying. Further, perceived scarcity was found to have a significant impact on FOMO (p =.0400). At the same time, perceived cost also had a substantial effect on perceived quality (p =.0100). The results indicated that perceived scarcity did not affect perceived quality (p =.0600). People indulged in hoarding during COVID-19 to remove their fear of missing out. The perception of scarcity of medicines, the quality degradation that may happen later, or the likelihood that costs may increase in the future contributed fairly to people stockpiling. Perceived scarcity also induced fear of missing out, while perception about the quality was dependent on perceived cost.

The Internet of Things and Its Aspect for Digital Marketing During COVID-19 Pandemic

This paper is prepared to identify the influence of the Internet of things and its aspects in digital marketing during the COVID-19 pandemic. The research examines the various aspects of digital marketing before and after the pandemic. The paper also evaluates the tools of IoT for digital marketing. The COVID-19 pandemic has inevitably resulted in digital technologies due to social distancing customs and nationwide lockdowns. It has been found that the COVID-19 outbreak has had an impact on marketing in general and digital marketing in particular. IoT and digital technologies have become essential enablers of connectivity, allowing people to maintain their everyday lives while connecting in digital ways to which they have never been connected before. In this research, the investigator uses secondary data to obtain reliable results. This research methodology employs a descriptive qualitative approach to analyze diverse digital marketing and IoT. In addition, this study proposes a more straightforward method for predicting customer tastes and preferences on digital platforms. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Impact of COVID-19 on unorganized Indian retail markets

As informal workers struggle to survive the current crisis, there is reason to believe that more strain would also be exerted on the already fragile sector in the postcrisis era. The implications of the COVID-19 outbreak for the informal economy will continue. Faced with a long crisis, the global economy would likely shrink demand for informal goods and services. The primary goal of this paper is to study consumer behavior during the pandemic, investigate government-implemented Standard Operating Procedures (SOPs) for the unorganized retail sector, and determine if consumers prefer to have goods delivered to their homes rather than visit retail stores. This paper collected information from a number of Indian customers who made unorganized retail transactions in New Delhi and NCR Region. The sample was taken from 700 citizens of New Delhi, India. The study found that product variety, digital payment, scheduling, free delivery and lower speed have a significant effect on customer behavior. In addition, SOPs do not influence consumer behavior. The main reasons for choosing a specific channel are simple availability, security, less hassle, and compliance with all laws. The pandemic led to a renewed trust in the local Kirana shop, with new clients visiting metro and non-metro shops locally. The system in Kirana has changed from physical sales to digital aviation because of the pandemic. © 2021 LLC CPC Business Perspectives. All rights reserved.

The impact of the COVID-19 pandemic on retailer performance: Empirical evidence from India

The study aims to synthesize the challenges that retailers are facing during the COVID-19 emergency. The research is definitive, informative, and based on a single design of cross-sectional research. Quantitative data based on the research instrument were produced (a questionnaire). Five hundred responses were collected from employees of major retail stores in India. Retailer performance is considered a dependent variable, whereas employee well-being, customer and brand protection, use of technology, government policies, and supply chain are used as independent variables. The current study results indicated that employee well-being and government policies have a significant positive impact on retailer performance, while customer and brand protection, use of technology, and supply chain have a significant positive impact on retailers' performance. This study will help retailers develop strategies for their employees to protect them and understand that technology is needed in the new normal times. This study highlights the need to be flexible in executing strategic strategies, but retailers need to develop comprehensive action plans, including selecting managers of initiative and defining goals and deadlines. Provided that retailers' current reality is different from the old normal, no time is lost in taking audacious action. © This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International license, which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Digital marketing during COVID 19: Consumer’s perspective

In this article, we present a first study on how Covid-19 pandemic can influence fundamental essences and marketing developments. We argue that Covid-19 pandemic offers businesses an excellent opportunity to shift to real and honest marketing that can actually tackle urgent environmental and social challenges globally. We also explore some future paths for how the pandemic can affect consumer ethical decision-making. In our marketing discussion, we explain how we think that marketing is being carried out and how we expect this pandemic can change, and not just the marketing climate, but also how companies implement their marketing strategies. We further discuss about the digital marketing during the pandemic how it can help the consumers. The data was collected from 500 consumers in Amman, Jordan so as to assess their perspective towards digital marketing. It was found out that consumers during the pandemic were attracted towards offers, anti-crisis deals, personalized digital communication and empathy by the companies. © 2020, World Scientific and Engineering Academy and Society. All rights reserved.